The Equally weighted Overlay presents to our audience in this particular case the student from Central Ohio College for the Arts (COCA) a good pool of listener for that may be interested in listening to a Lower Power FM campus radio station.
The best areas will meet almost if not all of their criteria. The demographic, as well as the short commuting distance from COCA to the radio station will all be met while keeping the competition (OSU LPFM) at bay.

The Distance Weighted Overlay offers COCA’s students all the advantages that come with of living, studying or working close to home. This is probably the closest comparisons or experience some of them will ever achieve from their life time to a "Live and work” environment. The best areas are extremely far away from OSU Lower Power FM campus radio station; thus a much better possibility for COCA’s students to keep and maintain their audience.

The two weighted overlays have their pros and cons and to help the COCA’s students in their future location decision making I will have definitely included Ethnicity, Education Level, Occupation and perhaps Income range of my targeted pool of listener.